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Editorial Director
Fatima is an award-winning journalist with 27 years’ experience, beginning her career at The Sun before moving into the youth sector at Mizz, Bliss magazine and with leading publishers including IPC, EMAP, Panini UK and Northern & Shell. With newsroom pace and glossy-magazine polish at her core, she now freelances as a stylist, editor, copywriter and content creator. Fatima brings a sharp editorial eye, strong storytelling instincts and an intuitive understanding of what audiences connect with. As part of the OUT Collective, she blends her expertise to help brands communicate with clarity, style and personality across print, digital and social.
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Founder & Design Director
Cai is a creative director and graphic designer with twenty-five years’ experience art directing award-winning magazines, building identities for global brands and collaborating with standout creative talent. With over a decade freelancing as a creative director and designer, he’s developed a sharp eye for design, from brief to sign-off and a clear, thoughtful approach to client work. His freelance career also opened the door to more local projects and as the founder of Once Upon a Town, he loves being part of a local creative team of writers, photographers and illustrators, shaping something that feels fresh, thoughtful and rooted in the community. As part of the OUT Collective, Cai offers strong visual thinking and considered design to help brands communicate with impact and authenticity.
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Sales Manager
Riikka Williams is a senior PR and communications professional with extensive experience across the private and not-for-profit sectors. With a career rooted in media relations, multi-channel campaigns and stakeholder engagement, she brings strategic clarity and a commercial mindset to every brief, underpinned by a clear understanding of audience and brand.
Her background includes senior communications roles at leading PR agencies, national charities and professional bodies. Riikka has led press office functions, high-profile talent recruitment and crisis communications, delivering high-impact campaigns across media, digital and social channels.
Working in a collaborative, project-led way, she helps organisations shape messaging, achieve media exposure, strengthen their reputation and communicate with confidence and impact. As part of the OUT Collective, she brings commercial insight to help businesses and brands connect with audiences and drive sales.